N asked me to write it down: Notification services, which send email, IM, SMS, or a phone call seem a natural fit with our other offerings. As I see it, we offer communication services for our clients to facilitate their interactions with their customers, and notifications fit into that model: Send me an SMS when someone wants a demo, send me an IM if my company shows up in Lexus-Nexis, etc. There are a lot of different ways for people to communicate, and providing a crossbar switch that the end-user can configure so that they get messages in their preferred channel, in a timely way, may be a significant value-add. It starts with the current Webcon model, but quickly becomes a much more general system, with a broad appeal independent of Webcon itself. Webcon is just a way to bootstrap the new service offering, and the new service offering, in a limited deployment, can add stickiness for Webcon, but the full-blown service is an independent business in itself.

Customer at sales portal site wants a callback, send me an SMS. Customer at support site wants live help, send me an IM. Co-worker leaves voicemail, forward it to my phone. Stock hits a watchpoint, call me. My server just went down, call three people and send an email.